Groupon and McClatchy Interactive Form National Partnership. go to web site groupon las vegas

Food & Beverage Close-Up July 2, 2010 Groupon announced that it has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy’s websites located in 28 U.S. markets.

Groupon is a shopping website that offers daily deals on local goods, services and cultural events across the U.S., Canada, Europe and Latin America. The McClatchy Company is the third-largest newspaper company in the United States and owns and operates The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer among others.

The groups said that visitors to McClatchy websites will see exclusive Groupon deals not available on Groupon.com. Groupon will broker each deal with its customary quality, editorial style and high standards of service. Daily Groupon deals will launch first in the Sacramento and Kansas City regions with other sites following over the next few months. grouponlasvegasnow.com groupon las vegas

For McClatchy, the agreement provides a key component in a local marketplace initiative designed to bring together consumers looking for bargains with merchants seeking to increase their sales.

For Groupon the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers. According to Sean Smyth, Groupon’s VP of Business Development, Groupon enables publishers to seize consumer interest and generate buzz in their local markets by presenting readers with high-value, unique local market experiences.

“Groupon has pioneered and perfected the daily deal structure in markets of all sizes across the globe,” said Smyth. “As leaders and innovators in the space we continue to ask ourselves what’s next. Providing merchants with major alternative channels to run deals is vital. McClatchy is an ideal partnership that blends our respective strengths to provide consumers with unbeatable savings on great experiences in their local markets.” ((Comments on this story may be sent to newsdesk@closeupmedia.com))