A new UBS Investor Watch Pulse Report notes increasing movement towards online arts purchases. “The technological trends changing the economy are increasingly changing the art market,” says Karl Ruppert, the market head of Florida private wealth management at UBS. “There are potential opportunities presented through future growth of the online art market to attract new buyers at different price levels, which is beneficial to the health of the overall market. For gallerists, fairs, auction houses, artists and collectors, digital tools will be a key area of growth over the next five years.”
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