Artist Ed Fornieles is embarking on a new project, selling a series of works that ensure collectors a stake in future profits from the artist’s work. “It’s another way of sourcing capital for production and then rewarding that upfront cash with a percentage of the profits,” the artist says. “If you look at the current models which exist, they rely on very small groups of collectors and it’s prone to risk. As soon as the chain of sales is broken, it leaves both the artist and the gallery exposed. So this is a way of using larger networks of support to diffuse that risk for both parties.”
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