Gagosian’s Digital Strategy Profiled in Fast Company

January 29th, 2020

A piece in Fast Company looks at Gagosian’s new online strategy with its “Viewing Room” project, and the high-profile sales the gallery has brought in through it. “We have proven that collectors are now willing to buy and sell art online in the $100,000 to $2 million range with meaningful frequency,” says Gagosian director Alison McDonald.

Read more at Fast Company