AO Digital Round-Up – Frieze Art Fair’s Online Viewing Rooms, May 8th – 15th, 2020

May 11th, 2020

Mark Manders, via Tanya Bonakdar
Mark Manders, via Tanya Bonakdar

Taking the challenges raised by the COVID-19 pandemic head-on, the Frieze Art Fair has opened its Online Viewing Room program, bringing a selection of works by its exhibitors to view on its website.  Opened as a stand-in for the cancelled New York edition of its international fair program, the online show has created an expansive online show, welcoming those left working from home or sheltering in place to take a leisurely browse through the show.

Zach Bruder,  Magenta Plains
Zach Bruder,  Magenta Plains

Trevor Paglen, via Altman Siegel
Trevor Paglen, via Altman Siegel

The physical contacts and sense of encounter is surely gone from this iteration of the fair, with the sheer density of the fair site, and the need to explore and browse through, leaving some galleries left outside of the viewer’s scope, while other name-brand and blue-chip spaces perhaps receiving more than the lions share.  At the same time, the fair also enables galleries to roll the dice on more adventurous works, showing works online with no concern over shipping, insurance or installation costs.

Roe Ethridge, via Andrew Kreps
Roe Ethridge, via Andrew Kreps

For galleries able to rise to the occasion, sales seemed relatively strong. Pace Gallery moved a substantial number of works over the early days of the fair, among them a a 2019 painting by Loie Hollowell for $250,000, while at Hauser & Wirth, the gallery had sold over 20 works in the first days of the fair, including a $2 million piece by George Condo, underscoring its flexibility and adaptability during such challenging times.

Art Observed has compiled a range of works from the fair viewing rooms.  The show closes May 15th.

— D. Creahan

Gertrude Abercrombie, via Karma
Gertrude Abercrombie, via Karma

Lawrence Abu Hamdan, via Maureen Paley
Lawrence Abu Hamdan, via Maureen Paley

Tony Cragg, via Thaddaeus Ropac
Tony Cragg, via Thaddaeus Ropac

Alexander Calder, via Barbara Mathes
Alexander Calder, via Barbara Mathes

Roxy Paine via Kasmin
Roxy Paine via Kasmin

Alicja Kwade, via 303
Alicja Kwade, via 303

Peter Stichbury, via Gallery Baton
Peter Stichbury, via Gallery Baton

Nicholas Party via Hauser & Wirth
Nicholas Party via Hauser & Wirth

Read more:
Frieze New York [Exhibition Site]
Frieze New York exhibitors bring a domestic touch to online viewing rooms [Art Newspaper]