Instagram Taking a More Prominent Role in Art Market

August 5th, 2015

The New York Times notes the increasingly central role Instagram is taking in the art market, used by galleries, artists and collectors alike to promote, publicize and sell works.  “So many people are either artists, collectors or gallery owners or photographers who are using it very actively, so it allows you to preview exhibitions happening everywhere in the world, and to see the works the minute the exhibitions open, rather than waiting to read about it in a review,” says Simon de Pury.  “That’s what makes it exciting.”

Read more at New York Times