The New York Times profiles the increased potential in recent years for Instagram as a marketing tool, noting a considerable uptick in works sold through the platform.  “It has hit a sweet spot in the market for sharing information,” Anders Petterson, one of the contributors to the Hiscox Online Art Trade Report says, “but no one saw this coming as a sales tool.”

Read more at NYT

This entry was posted on Monday, January 23rd, 2017 at 5:41 pm and is filed under Art News, Minipost, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.