Jeff Koons is interviewed in the LA Times this week, as the artist opens a new show at Gagosian Gallery in Beverly Hills, and reflects on his recent collaboration with Louis Vuitton.  “The idea of the ready-made — something pre-existing for usage — kind of always existed,” he says. “But it’s really about celebrating a vocabulary. If you look at the letters in the alphabet, and all of the sudden there’d be restrictions on those letters, it would really eliminate the world of poetry. It’s the same with the visual world and incorporating the things around us that we’re familiar with. So it’s being able to articulate these familiarities, to be able to create a visual poetry.”
Read more at LA Times