Bloomberg spotlights a new startup, Arthena, this week, which aims to use artificial intelligence to determine changing interests and preferences among art collectors. “Most people in the art world don’t like what we’re doing,” says co-founder Madelaine D’Angelo. “We’re not advocating that art shouldn’t exist for art’s sake, or that people should stop building collections, but we want to make it more widely available as an asset class and investment opportunity.”

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