The NYT profiles TEFAF’s efforts to continue expanding beyond its fairs in New York and Maastricht, and its next steps as it pushes beyond easy distinctions over its character and interests. “What we really try to achieve is to become a global brand,†says chairman Nanne Dekking. “But it’s a more complex brand because of the huge diversity of participants. We cannot say that we’re going to be a global brand in Impressionism or a global brand in contemporary art. What we have to establish is that we can become a global brand that people can trust.â€
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