Amsterdam’s Vincent Van Gogh Museum is spearheading a new program in which it will rent out professional and consulting services to collectors, corporations, and other groups.  “Museums are used to a different type of outreach that is more about sharing their knowledge and collection, but not in the commercial, contractual manner,†said France Desmarais of the International Council of Museums in Paris. “What’s unique is that they are using their expertise to commercialize, in a sense, but museums have been doing revenue-generating activities for a long time.â€
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