AO On Site Photoset – Art Basel Miami Beach 2011: Interview Magazine and Ferrari at the Herzog & de Meuron designed 11 11 Lincoln garage featuring a new Marco Brambilla video projection, Tuesday, November 29, 2011

November 30th, 2011

All photos on site for Art Observed by Caroline Claisse.

An extensive collection of Ferraris, spanning decades of makes, models, and colors, filled the seven floors of 11 11 Lincoln Road on the first preview night of Art Basel Miami Beach. Officially a party in honor of Ferrari chairmen Luca di Montezemolo, hosted by Interview magazine, Peter Brant, and Tobias Meyer of Sotheby’s, the latest Ferrari 458 Spider was unveiled in shades of both red and yellow. The Herzog & de Meuron designed open-air parking garage could be seen glowing from blocks around.  RPM, a Ferrari-inspired 3D film by Marco Brambilla came to life with Wayfarer-esque glasses on hand.  While no doubt many enthusiasts would consider Ferraris to be works of art the event certainly leaned to the commerce side of the art and commerce equation and could be seen as a harbinger of some of the big ticket selling within the walls of the art fairs to occur over this week.

-S. Sveen

Related Links:

Ferrari 458 Spider and Marco Brambilla at Art Basel Miami Beach [Forbes]
Art Basel Miami: Marco Bramilla (featuring video) [Nowness]
Ferrari [Official Site]
11 11 Lincoln Road [Official Site]