Baroness Philippine de Rothschild Commissions Jeff Koons to Create Mouton Label

December 17th, 2012

Beginning in 1945, Château Mouton Rothschild has commissioned various artists, from Pablo Picasso to Francis Bacon, to create a graphic for its labels. Now it has asked Jeff Koons to design the label for 2010 label of its Pauillac first growth. Koons is one of the world’s most expensive living artists, and has designed an image of The Birth of Venus and a sailing ship under sunny skies.Read the article via The Drinks Business