Whitney Museum Launches Site Redesign

May 23rd, 2013

The Whitney, new designMoving towards a sleeker, stripped-down brand identity, the Whitney Museum of American Art has unveiled its new logo and site design, making reference to the Whitney Museum’s new Chelsea location and its jagged architectural facade.  Designed by Experimental Jetset Studios, the museum is currently hosting a video documenting the process of creating the new identity on its website.Read more at The Whitney