MoMA Launches Tumblr Platform for Youth Engagement

August 7th, 2013

MoMA TeensThe Museum of Modern Art has announced a new initiative, in conjunction with blogging platform Tumblr, to engage younger internet users and introduce them to art through education and exposure.  The project, titled MoMA Teens, was launched on Monday after nine months of work.   “Museums can be very intimidating at times,” Says MoMA’s associate educator Calder Zwicky said.  “The idea was to meet teens where they already are, and it seemed like Tumblr was the platform to use.”

Read more at The New York Times