Eli Broad Prepares to Open Museum, Will No Longer Donate Large Gifts to MOCA

September 20th, 2013

Eli Broad, via BloombergWith the Eli Broad Museum set to open across the street from MOCA sometime next fall, the high-profile collector and patron has announced his intentions to withdraw his annual contribution of $3 million to MOCA, effectively stepping back from his longtime role as the museum’s leading supporter.  Even so, Broad has expressed excitement about the potentials for his museum and its effects on MOCA, noting that it will increase the draw of art lovers to the area.  “They’re excited about it. They know that we’re going to be a great attraction, we’re going to spend time and energy and marketing getting attendance, and they’re going to be the beneficiary of all that,” he said.Read more at LA Times