Chinese Galleries Embrace Presence at Commercial Centers

June 9th, 2014

K11 Art Mall, via New York TimesThe New York Times notes the increased prominence of contemporary and modern art in Chinese commercial centers, as galleries open up alongside luxury fashion and consumer goods shops.  Billed as “museum-retail” by current innovators like the K11 Foundation, the approach looks to target Chinese shoppers not normally inclined to viewing or purchasing art.  “A lot of people in China think that art is for very rich people and get intimidated,” says K11’s Eric Chan.Read more at New York Times