Inside the Secret Sales Techniques of Art Basel Gallerists

June 24th, 2014

Art Basel Installation ViewThe New York Times takes an inside look at the selling techniques and strategies galleries are embracing during massive art fairs like last week’s Art Basel, including massive mailings of available works (“jpeg bombing”) and pre-selling works before the fair opens.  “‘First Choice’ V.I.P. access is no longer the priority as most of the major pieces at fairs are bought in advance,” says collector Kamiar Maleki.  “But still, nothing beats coming to the fair.”

Read more at New York Times