Beginning August 1st, Alfredo Jaar’s “A Logo for America” will be displayed on the billboards above Times Square. Jaar first displayed “A Logo for America” in 1987, challenging the practice of referring to only the United States as “America”. The installation will be shown just before midnight each night in August as part of the Times Square Alliance’s “Midnight Moment” series. Come September, “A Logo for America” will be replaced with an installation by Daniel Canogar.
Read more at Guggenheim.org