Sotheby’s Announces Major Partnership with eBay

July 14th, 2014

Sotheby’s has announced a partnership with online auction giant eBay, with the aim of offering easy access to streaming coverage of the auction house’s sales worldwide, and to broaden the company’s reach beyond its traditional buyer pool.   “Even if we only reach point 1 percent of eBay users, that’s huge for us,” says Sotheby’s COO Bruno Vinciguerra. “The point is to make our sales more accessible to the broadest possible audience around the world, all the while remaining totally committed to our high end.”Read more at New York Times