The New York Times profiles a new effort underway in the Netherlands to encourage public arts patronage through a subscription-based service. The program, titled We Are Public, offers low-price access to a range of cultural events, while promising to contribute €18,000 to local arts institutions. “There’s a tendency on all levels of society that people want to take more control over what’s going on, and people are collectively funding stuff they think is important,” says co-founder Bas Morsch.
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