A Look Inside the Trend Towards Data Mining in Large Museums

December 13th, 2014

The Wall Street Journal notes the growing trend for museums to collect visitors data as they pass through the museum, using the information in exhibition planning, marketing, and other strategies in running a successful institution, despite some criticism.  “It’s not as if people going out of museums say, ‘Jeez, I wish that museum knew a lot more about me, I would’ve had a lot better experience,’” says Marc Rotenberg, the law professor heading the Electronic Privacy Information Center.  “It’s being driven by the possibility of increased sales, advertising and better marketing.”Read more at Wall Street Journal