British Airways Partners with Tate for In-Flight Arts Channel

April 29th, 2015

Beginning May 1st, British Airways is launching a new in-flight television channel run by the Tate, featuring interviews and profiles in artists like Grayson Perry, Ed Ruscha and Ai Weiwei.  “We’re excited to be the first airline to have a dedicated Tate channel, offering our customers more entertainment options than ever before.”  British Airways in-flight entertainment manager, Richard D’Cruze, says.  “There is definitely a trend to use your flight time to discover something new and different and feel a sense of accomplishment when you step off a plane.” 

Read more at The Drum