The Iranian government has adopted a new policy using billboards in Tehran to exhibit classic works of art rather than the usual consumer products and political slogans.  “It’s pretty exciting. It’s wonderful to see billboard ads of laundry machines or big corporate banks being replaced by a Rembrandt or a Cézanne or a Picasso, what better than that?” says journalist Sadra Mohaqeq. “For 10 days, people have time off from the usual billboard ads just promoting consumerism. It is going to affect people’s visual taste in a positive manner.”

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