Startup Verisart Using Block Chain to Authenticate Artworks

July 22nd, 2015

An Auction at Christie's, via Art ObservedBloomberg profiles new tech startup Verisart, a digital venture founded by Robert Norton, the former CEO of both Saatchi Online and Sedition. that utilizes the bitcoin block chain to authenticate and catalog works currently on the market.  “We think long-term monetization will come through building a verified database of inventory,” he says. “We think that that will enable transactions through Verisart.”

Read more at Bloomberg