Marketplace Looks at Art Equity Startup Arthena

August 21st, 2015

Christopher Burge, chairman of Christie's (L), endMarketplace has an article on Arthena, the startup aiming to encourage investment in fine art through an equity share purchase of a curated art collection.  “I’m part of this generation that they’re trying to reach out to, and I realized that this generation looks at art not only from a cultural perspective, but also a financial perspective,” says founder Madelaine D’Angelo. “And it makes sense, because if you look at how many kids my age have student loans, if you put $10,000 into something, you want to make sure it’ll be worth $10,000 the next day.”

Read more at Marketplace