Located just off the beachside drag of Ocean Drive, amid the sandy hills of Miami Beach and the Atlantic Ocean, Untitled Art Fair has once again raised its posts and opened its doors for its annual show during Miami Art Week. Place amid meandering beachgoers and booming soundsystems, as well as the annual throng of Art Basel Miami Beach visitors, the fair has one of the more unique positions in a week full of unique offerings, one that balances some of the most familiar sights of the city with the impressive work on view inside.
A piece in the New York Times this week documents galleries’ recent trend towards preselling works at their fair booths, and the craft of selling work at a fair more broadly. “Managing expectations is an art,” says David Zwirner. “You’ll be successful in this industry if you master that. If you don’t, you won’t.”
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