A piece in the New York Times this week documents galleries’ recent trend towards preselling works at their fair booths, and the craft of selling work at a fair more broadly. “Managing expectations is an art,” says David Zwirner. “You’ll be successful in this industry if you master that. If you don’t, you won’t.”
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Jose Berardo
Collector’s Birthdate: b. 1944
Berardo is a Portugese businessman who has amassed a fortune worth over $1 billion from, gold mining in South Africa. He is also an active stock trader. Recently, he opened up his extensive art collection to the public, displaying works by artists like Picasso, Dali and Miro at the newly opened Museu Berardo in the Centro Cultural de Belem in Lisbon.
Though auction houses like Christie’s and Sotheby’s have pursued his collection, valued at more than $400 million, he has never sold a work of art. Other artists included in his extensive collection of over 1,000 works include Pop Art by the likes of Warhol and Lichtenstein, Realist pieces by Bacon and Balthus as well as several works by Minimalist artists. In 2007, he tried to purchase the futbol club S.L. Benfica.
