As art sales go online, the NYT notes an increasing generation gap, with older buyers tapering off their purchases and younger buyers continuing to collect. “The resistance from older collectors is still there,” says Anders Petterson, founder of analytics firm ArtTactic. “When there is no physical art world, how do you substitute that experience?” he added. “Younger people are a lot quicker to adapt.”
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Salon 94 opened in 2002 as a project space following in the footsteps of the salons of the 17th and 18th century, such as those held by Peggy Guggenheim and Gertrude Stein. In the home of Jeanne Greenburg Rohatyn and Nicolas Rohatyn, this experimental exhibition space offers a refreshing contrast from the archetypal white box gallery. Installations from emerging contemporary artists working with a variety of mediums can be viewed in a furnished residential interior. Salon 94 is a distinctive space with a glass window wall overlooking the Rohatyn’s garden, with a comfortable and intimate atmosphere that encourages visitors to sit and discuss the art they are experiencing. Artists react strongly to the unique aura of the space as well, taking on experimental and large scale endeavors faciliated by the 1,500 square foot ground floor. Some artists even request to show work in the domestic environment upstairs, further blurring the boarder between gallery and home. The mission of Salon 94 is to create an environment tailored to the artist’s needs to foster their growth.