Maccarone now officially home of Peter Paul Chocolates

November 19th, 2007

Christian K. Coleman for ArtObserved

Peter Paul Chocolates, the current name of Maccarone Gallery, has officially opened and is producing 1,000 chocolate sculptures every day from now until the end of the year. Paul McCarthy, the artist behind the boutique, has formed Peter Paul Chocolates into and LLC in anticipation of replicating the chocolate factory in other locations in the future.

McCarthy’s iconic “Santa with Butt Plug” sculpture that debuted at Art Basel earlier this year is transformed into a chocolate version at the shop. Measuring ten inches high and made with 14 ounces of Guittard chocolate, each Santa retails for $100.

AO’s Christian K. Coleman was at the opening to photograph the set-up of the boutique.

Previously: Maccarone Gallery searching for chocolate handlers