Every March for the past 12 years, artists, galleries, collectors, critics and curators from all over the world have made New York their destination during Armory week. Launching the week of cultural activities, Mayor Bloomberg predicted that 60,000 visitors are expected bring in around $44 million. The week’s main event, The Armory Show, opened its doors to a record number of VIP ticket holders yesterday morning reflecting a renewed optimism in the art market. This year, the show has expanded to include 285 dealers, up from 239 in 2009. Pier 94, at 12th Avenue and 55th Street, showcases 211 cutting-edge contemporary galleries, institutions and non-profit art organizations, a further 78 dealers specializing in Modern and Secondary market works at the adjacent Pier 92.

Jay Jopling shows a client around the White Cube booth, all photographs by Oskar Proctor for Art Observed

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