Silicon Valley Invests in the Arts
Sunday, March 3rd, 2013High profile technology companies, investors and entrepreneurs are quickly becoming major players in the art world, financing tech-centered arts installations and entering the currently lucrative art market. Interested less in globally recognized artists and more in digitally forward-thinking projects, these new buyers are changing the landscape and market for contemporary art. An engineer will look at a photograph or video art in a way a banker couldn’t— we think in ones and zeros, we think in terms of screens,” says collector and tech-entrepreneur Trevor Traina.



