The first public art installation to utilize the Taxi TV format begins running today.  A collaboration between artist Ryan McGinley and Icelandic musicians Sigur Rós, the 30-second video will air in 3,000 equipped taxicabs across New York City.  “I wanted to bring a childhood innocence to the streets, through a character whose own light and wonder affect the world around her. Iʼm always interested in an atmosphere where dreams and reality mingle on equal terms.”  Says McGinley. (more…)

Through the band Sigur Rós’s recent Mystery Film Experiment, artists have been able to use songs from their album and make their own music videos. The most recent was created for “Varúö” by Ryan McGinley, featuring the streets of New York City through McGinley’s vision.  McGinley says of the video, “This piece is my poem to New York City.  I wanted to bring a childhood innocence to the streets, through a character whose own light and wonder effects the world around her.  I’m always interested in an atmosphere where dreams and reality mingle on equal terms.”

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