Absolut Vodka has rolled out a new marketing campaign heavily indebted to Andy Warhol’s own designs for the brand in the 1980’s, inscribing a limited edition bottle with a design the artist created for an Absolut print ad in 1985/86.  “Warhol is an icon and Absolut has a fantastic heritage of collaborating with him,” said Dan Brooks, creative director at the Sid Lee New York, the firm that created the campaign: “This is not about being back in the past, rummaging in the past. It’s about looking forward, reinventing.”Read more at NYT

This entry was posted on Sunday, September 21st, 2014 at 8:26 pm and is filed under Art News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.