Sotheby’s director Philip Hook has unveiled a new guide, welcoming the uninitiated into the often “meaningless” terminology embraced by the institutional art world.  Exploring the meaning of overused words like “important” (“historically significant but hard to sell”), Breakfast at Sotheby’s: An A-Z of the Art World offers a look into the language of the commercial art world.  “They are words the meaning of which has become twisted by the desire to energize banality, to elevate mediocrity, or simply to make a sale.â€
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