AO ON SITE – Art Basel Miami Beach 2010: Inside the Art Collection of the Soho Beach House, Miami Beach, December 4th, 2010

December 6th, 2010

Another view of the main lobby, A Scott Campbell “tropical fantasy” (represented by the Miami based OHWOW Gallery) is the top center work

Art Observed was on site at the Soho Beach House Miami during the week of Art Basel Miami Beach for a tour of the 150 work art collection assembled for the private club and hotel.    Keeping a close connection with the artistic community has been an important part of the strategy for the Soho house brand, which has multiple locations in England as well as in New York and newly in Los Angeles, Berlin and Miami Beach.   This week marked the first Art Basel Miami Beach for the location and it hit the ground running,  hosting some important events such as dinners for White Cube and Victoria Miro galleries and a W Magazine event.

A John Baldessari on the left and a Friends With You on the right, in a hallway on the main floor

More story and images after the jump…

A wall in the main lobby

The Soho Beach House Miami boasts the largest collection of artwork of all the Soho House locations.  All of the works are black and white and non of them were paid for directly in cash by Soho House, rather, Soho House group traded the artwork for services and privileges to the artists.  3o of the works are from Miami based artists or galleries, some of the works are done especially for this location, and in all the collection includes artists well recognized artists such as John Baldessari, Hernan Bas, Elizabeth Peyton, Liam Gillick, Ryan McGinley, Tim Noble and Sue Webster, Kaws, Cory Arcangel, Aurel Schmidt, Rosson Crow, Gert and Uwe Tobias and the Chapman Brothers.

Kaws (of Miami’s Galerie Emmanuel Perrotin)

Harmonie Korine

Liam Gillick

The Lobby

Gert & Uwe Tobias

Another view of the lobby

Gardar Eide Einarsson

Jose Parla

Elizabeth Peyton

Daniel Arsham (of Miami’s Galerie Emmanuel Perrotin)

Amélie Grözinger

Beatrice Montevaro

Another upper floor wall

Stephen Wilks and Aurel Schmidt (right)

Ryan Mcginnis

Gardar Eide Einarsson

A wall on an upper floor

Joe Bradley

The entrance to the Soho Beach House from the street

One of the outdoor dining areas