Absolut Vodka Plans Bottle Design Based on 1980’s Andy Warhol Collaboration

September 21st, 2014

Absolut Vodka has rolled out a new marketing campaign heavily indebted to Andy Warhol’s own designs for the brand in the 1980’s, inscribing a limited edition bottle with a design the artist created for an Absolut print ad in 1985/86.  “Warhol is an icon and Absolut has a fantastic heritage of collaborating with him,” said Dan Brooks, creative director at the Sid Lee New York, the firm that created the campaign: “This is not about being back in the past, rummaging in the past. It’s about looking forward, reinventing.”Read more at NYT