David Zwirner Gallery has launched Platform, an online art sales platform offering work by younger and upcoming artists and smaller galleries following a click to buy model. “We learned there is a real place in the art world for e-commerce,” Zwirner said in a recent telephone interview. “There is an audience out there we did not know existed. They don’t go to galleries necessarily and they don’t really go to art fairs. They look at things online.”
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