Bjarne Melgaard, The Casual Pleasure of Disappointment, 2017. Photography by Andre Herrero. Courtesy of Red Bull Arts New York.

For its inaugural exhibition as Red Bull Arts, the multi-purpose art venue in Chelsea has opened its doors for Bjarne Melgaard’s immersive reenactment of a clothing store, titled The Casual Pleasure of Disappointment, and furthering the artist’s already well-documented engagements with pop culture, fashion and personal subjectivities over the course of his body of multimedia works.  The Norwegian artist, who has enjoyed tremendous recognition in the U.S. in recent years, especially his psychedelic installation at the 2014 Whitney Biennial, has brought his own fashion line, which had its European debut at the Astrup Fearnley Museum in Oslo last November, to New York.   (more…)

Installation view: Bjarne Melgaard “A New Novel” at Luxembourg & Dayan, New York. All images by Jennifer Lindblad for Art Observed unless otherwise noted.

The door of Luxembourg & Dayan’s historic townhouse on Upper East Side—the second most narrow in New York City— opens to a visual assault: sequined dolls wearing Proenza Schouler-designed evening gowns and Pink Panther figurines perch atop neon-colored piles of books just narrow enough to snake through, violent sexual vignettes are played out by clay figures, and 1970s-style wallpaper and overlapping area rugs serves as a rough-and-tumble backdrop. All comprise Bjarne Melgaard’s twisted vision for “A New Novel.”

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