Absolut Vodka has rolled out a new marketing campaign heavily indebted to Andy Warhol’s own designs for the brand in the 1980’s, inscribing a limited edition bottle with a design the artist created for an Absolut print ad in 1985/86.  “Warhol is an icon and Absolut has a fantastic heritage of collaborating with him,” said Dan Brooks, creative director at the Sid Lee New York, the firm that created the campaign: “This is not about being back in the past, rummaging in the past. It’s about looking forward, reinventing.” (more…)

Moving towards a sleeker, stripped-down brand identity, the Whitney Museum of American Art has unveiled its new logo and site design, making reference to the Whitney Museum’s new Chelsea location and its jagged architectural facade.  Designed by Experimental Jetset Studios, the museum is currently hosting a video documenting the process of creating the new identity on its website. (more…)