Another view of the main lobby, A Scott Campbell “tropical fantasy” (represented by the Miami based OHWOW Gallery) is the top center work

Art Observed was on site at the Soho Beach House Miami during the week of Art Basel Miami Beach for a tour of the 150 work art collection assembled for the private club and hotel.    Keeping a close connection with the artistic community has been an important part of the strategy for the Soho house brand, which has multiple locations in England as well as in New York and newly in Los Angeles, Berlin and Miami Beach.   This week marked the first Art Basel Miami Beach for the location and it hit the ground running,  hosting some important events such as dinners for White Cube and Victoria Miro galleries and a W Magazine event.

A John Baldessari on the left and a Friends With You on the right, in a hallway on the main floor

More story and images after the jump… (more…)