The Art Market Monitor has a strong analysis around the sale of da Vinci’s Salvator Mundi, exploring the motivations of its seller, Dmitry Rybolovlev, and the strategies Christie’s used to attract its buyer, including the inclusion of the Andy Warhol piece, and the spectacle drummed up around the sale by near constant lines to see the painting. “Among the smart moves Christie’s made was bringing the work to San Francisco where there were lines around the block to see it,” Marion Maneker writes. “More importantly, Christie’s got calls from major Silicon Valley figures who had previously been tough to contact. (For those wondering who bought it, there’s a greater chance it went to someone with crazy tech money than someone in Asia).”
Read more at Art Market Monitor
