A recent article in The Economist analyzes Amazon’s entry into the art marketplace, pointing out the ongoing history of art sales online, and the still paltry percentage of the market’s total sales (less than 2% according to insurer Hiscox). Noting a desire for face to face interaction in high price sales, the magazine points out that large scale sales often happen as a result of longtime client-dealer relations, instead of broad demand for a more accessible purchasing platform.
Read more at The Economist
