For a Price, New Start-Up Offers “Access” to Art World Privilege

June 4th, 2015

At the opening for Canal Zone, via Art ObservedBloomberg profiles a pair of former Sotheby’s employees, Marlies Verhoeven and Daisy Peat, who are launching a start-up “offering uniquely privileged access to every aspect of the art world.”  The company, called The Cultivist, already boasts Marina Abramovic and Rashid Johnson as founding members, and includes an impressive list of museum memberships and VIP access to major art events as part of its annual $2,500 fee.  Offering counterpoint, the publication notes the dissonance between providing “access” and catering to collectors, a distinction that overshadows much of the “privilege” the art world is so often critiqued for.Read more at Bloomberg