Jeff Koons has designed a limited edition snowboard for Burton, a $5,000 board comes from an edition of 50, and draws on Plato’s allegory of the cave for its graphical layout. The image uses large-scale foil inlays to echo this allegory. “When you’re on a snowboard, there is a sense of oneness, and I’m just mesmerized by it, Koons says. “So I created an idea for a board that reflects the philosophy of this feeling, starting with Plato’s Cave – the idea of transcendence, freeing oneself and walking out of that cave in a higher state of consciousness. That’s what the act of snowboarding does for me.”
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