Immersive museums and experiential art centers are expanding even in the face of the Pandemic, the NYT reports. “Art is a risky enterprise, and in a period of distress, it’s exactly the wrong time to expect more investment,” says William Goetzmann, a professor of finance and management studies at Yale University. “If you are a nonprofit, you can appeal to donors to safeguard cultural heritage. If you are a for-profit company, an investor expects a return that’s commensurate with the risk.”
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