Jeff Koons To Unveil First Virtual Artwork Through Garage Magazine

September 3rd, 2014

Jeff Koons and Garage, via NYTThis month’s cover of Garage Magazine has been unveiled, with a pair of Jeff Koons artworks gracing the cover, and a virtual artwork that allows viewers to view it from all angles using a mobile device.  The piece, Lady Bug, is Koons first venture into virtual art, and must be unlocked by scanning various parts of the magazine with a smartphone application.  “Garage has always aspired to push the physical limits of a magazine,” says owner Dhasha Zhukova. “We are inspired by the infinite possibilities of the digital realm and look forward to exploring new media in this issue and beyond. We are excited to have collaborated with Jeff Koons on his first virtual sculpture.”

Read more at New York Times