AO ON SITE Photoset – Art Basel Miami Beach 2010: Screening for Marco Brambilla’s 3D ‘EVOLUTION’ sponsored by Jefferson Hack and Andre Balazs at The Standard Spa, Miami Beach, December 3rd, 2010

December 5th, 2010

Michael Stipe and Jeffrey Deitch – all photos by Caroline Claisse for Art Observed

Jefferson Hack
and hotelier Andre Balazs exclusively presented the first large scale screening of the 3-D video art installation Evolution (Megaplex), created by the artist and filmmaker Marco Brambilla at the Standard Hotel and Spa during the week of Art Basel Miami Beach.  Overlooking Biscayne Bay from hotel grounds, hundreds of notable guests had some drinks and watched with 3D glasses an impressively intricate montage of kinetic imagery.   Brambilla is known in part recently for his permanent video installation, Civilization at the Standard Hotel  in New York and also for his collaboration with Kanye West on his video for the single Power.

Guests view the Evolution projection at the Standard Hotel and Spa

Jay Jopling

More images after the jump…

Jefferson Hack

Marco Brambilla (Right)

Nadine Johnson and Sean Macpherson

Andre Balazs and Renzo Rosso

Andre Balazs and Jefferson Hack

Renzo Rosso and Arianna Alessi

Pete Misbuk and Alexis Page

Jeffrey Deitch and Sante D’Orazio

Anthony Haden-Guest

Johan Lindberg and Jackie Astier

Andre Balazs, Marco Brambilla, Jefferson Hack

Jay Jopling and Katherine Keating

Todd Eberle (left)

Camilla Staerk

Luigi Tadini

The Misshapes

Related Links:
Marco Brambillas evolution 3d film preview [Dazed Digital]
Marco Brambilla’s Epic Party at the Standard [Art Basel]
Video Artist Marco Brambilla Evolves [Art Basel]