AO On Site – London: Frieze London and Frieze Masters Summary and photoset, October 14th, 2012

October 14th, 2012

Lynda Benglis and Hans Hurting at Cheim & Read
Lynda Benglis sculptures and Hans Hurting paintings at Cheim & Read’s booth at Frieze Masters. All photos by Caroline Claisse for Art Observed unless otherwise noted

Frieze Masters and Frieze London concluded on October 14th, with both fairs reporting solid sales on the high end. This year, there was a distinct focus on curated booths and curatorial projects and less of an overt feeling of commercialization. Frieze Masters in particular focused on serious connoisseurship and an academic approach, both of which translated into a successful fair for dealers.

Alexander Calder Triumphant Red 1959-63 at Helly Nahmad
A massive Calder hanging mobile, Triumphant Red , 1959-63 at Helly Nahmad’s booth at Frieze Masters was priced at $20 million

Auction week also coincided with the fairs, as well as the numerous exhibitions in private galleries and museums. In addition, Pace Gallery, David Zwirner, Per Skarstedt and Michael Werner inaugurated new spaces in London.

A Robert Mangold Painting, Red Frame/Yellow Ellipse, 1988 at Barbara Mathes Gallery at Frieze Masters

A Robert Mangold Painting, Red Frame/Yellow Ellipse, 1988 at Barbara Mathes Gallery at Frieze Masters

At Frieze, White Cube sold a new Damien HirstDestruction Dreamscape, for £500,000; Hauser & Wirth sold Paul McCarthy’White Snow Head for £812,000 reportedly10 minutes after opening. At Frieze Masters, there were reports of at least two strong Picasso sales: Homme et Femme au bouquet, 1979 sold for $8.5 million at Christophe Van de Weghe’s booth; Acquavella also reported a Picasso sale of $9.5 million for its Buste d’Homme, 1969.

Sol LeWitt Open Geometric Structure _1990_Lisson Gallery
Sol LeWitt, Open Geometric Structure, 1990 (on floor) and John Latham, Untitled, 1958 (on wall) at Lisson Gallery, Frieze Masters

Frieze London (formerly Frieze Art Fair) has grown in size in the past ten years – 264 dealers from 35 countries showed work by over 2,400 artists. Compared to 2003, 124 galleries from 16 countries showed the work of 1,200 artists in a space about half the size. 27,000 visitors attended Frieze in 2003, compared to the approximately 60,000 this year. This was the first year for Frieze Masters, which also took place in Regent’s park.

Installation View of Pace Gallery's booth at Frieze London courtesy Pace Gallery
Installation View of Pace Gallery’s booth at Frieze London, photo courtesy Pace Gallery

The total revenue for both fairs was over $1 billion, according to preliminary estimates by the insurer Hiscox Ltd.

Zhang Huan at White Cube
A Zhang Huan ash painting at White Cube’s booth at Frieze London, photo by Art Observed

Brazilian Gallery A Gentil Carioca at Frieze London
Installation view of booth of the Brazilian gallery, A Gentil Carioca, at Frieze London

Carol Bove The White Tubular Glyph 2012 David Zwirner
Carol Bove, The White Tubular Glyph, 2012 at David Zwirner’s booth at Frieze London

Fiona Tan Vox Popula London 2012 Frith Street Gallery
Fiona Tan, Vox Popula London 2012 at Frith Street Gallery’s booth at Frieze London

Gillian Wearing My Hand 2012 Maureen Paley
Gillian Wearing, My Hand, 2012 at Maureen Paley’s booth at Frieze London

Rosenquist, The Facet 1978 at Acquavellas booth at Frieze Masters
James Rosenquist, The Facet, 1978 at Acquavella’s booth at Frieze Masters


Frieze Projects Grizedale Arts, Yangjiang Group, Colosseum of the Consumed
Frieze Projects: Grizedale Arts, Yangjiang Group, Colosseum of the Consumed

A fairgoer at Frieze London
A fairgoer at Frieze London

Frieze London
Frieze London

Frieze London
Frieze London

Haegue Yang Flip Fleet Flow Units 2012 Kukje Gallery
Haegue YangFlip Fleet Flow Units 2012 at Kukje Gallery’s booth at Frieze London

Bosco Sodi at Eigen+Arts booth at Frieze London photo by Art Observed
Bosco Sodi at Eigen+Art’s booth at Frieze London, photo by Art Observed

Donald Judd Untitled 1980 David Zwirner booth
Donald Judd, Untitled 1980, David Zwirner’s Frieze Masters booth

Alberto Giacometti at Thomas Gibson Fine Art,
Alberto Giacometti drawing and sculpture at Thomas Gibson Fine Art’s booth at Frieze Masters

Colle & Cortes Jusepe de Ribera
Aristotle by Jusepe de Ribera (1591‐1652) at Coll & Cortés’ booth at Frieze Masters

Thomas Schutte Wichte 2007 Frith Street Gallery
Thomas Schütte Wichte 2007 Frith Street Gallery’s booth at Frieze London

Standard Gallery Oslo
Installation View, Standard Oslo’s booth at Frieze London

Pilar Corrias London
Installation View, Pilar Corrias London’s booth at Frieze London

Ricci Albenda Sunrise_Sunset 2012 Marc Camille Chaimowicz Carpet III 2009 Andrew Kreps Gallery
Ricci Albenda, Sunrise Sunset 2012, Marc Camille Chaimowicz, Carpet III, 2009 at Andrew Kreps Gallery at Frieze London

Marina Abramovic at Galerie Krinzinger Vienna
Marina Abramovic’s work at Galerie Krinzinger Vienna’s booth at Frieze London

Rosemarie Trockel Phobia 2002 Sprueth Magers Berlin London
Rosemarie Trockel, Phobia 2002 Sprüth Magers‘ booth at Frieze London

Sarah Lucas Mumum 2012 Sadie Coles
Sarah Lucas, Mumum 2012 at Sadie Coles’ booth at Frieze London

Farhad Moshiri Woman combing 2012 Thaddaeus Ropac
Farhad Moshiri, Woman Combing, 2012 at Thaddaeus Ropac’s booth at Frieze London

Thomas Scheibitz, Tanya Bonakdar
Thomas Scheibitz, Smiley (2009), courtesy Tanya Bonakdar Gallery and Sprüth Magers Berlin London, in Frieze Sculpture Park, photo by Art Observed

Peter Liversidge Ingleby Gallery
Peter Liversidge’s Everything is Connected, 2012, courtesy Ingleby Gallery, in Frieze Sculpture Park, photo by Art Observed

-V. Artzimovich

The Standard [“Hey, big spenders: no funding Frieze at opening of major art fair“]
The Financial Times [“Cool, calm and collectable“]
Businessweek: [“Picasso’s $8.5 Million Lovers Sell as VIPs Browse Frieze“]
The Art Newspaper: [“On a roll: Frieze at ten“]
The Financial Times: [“The Art Market: Spoilt for choice“]
Businessweek: [“Warhol Joins $50 Million Schiele in Fighting Frieze“]
[Frieze London]
[Frieze Masters]